Introduction
We don't have to save the world. We just need to become carbon neutral and ensure our friends understand three basic concepts:
- Our footprints harm others ($10,000 annually for a typical household)
- We can measure our carbon footprints easily (a 30 minute phone call)
- We can clean them up affordably (for less than our water bills)
Then something magical will happen. Why? Because math. You help some friends become carbon neutral. Then they help others. Then those others help others.
Eventually that’s a lot of people. Those good ripple effects will expand forever, and they could all start with you!
The $50,000 Club
According to researchers at Stanford University, each ton of CO2e causes $220 in damages. When you clean up 227 tons you’ll prevent $50,000 in damages. That’s your household and 4-5 others.
Once you accomplish this historic achievement, you'll be awarded a bottle of champagne and your very own coffee mug.
This is how we are shifting social norms. Every decent person cleans up their trash. Soon every decent person will also clean up their "carbon trash." Every religion believes in the do no harm principle. That’s what we all want. Your friends just need you to educate them -- one conversation at a time.
